Academy Award winning actor Matthew McConaughey has partnered with Wild Turkey for a second time to direct and star in the bourbon brand's latest ad.

The Dark Tower star commented 'This new TV spot demonstrates the cool ease and authenticity of this brand. I met Wild Turkey’s Master Distillers Jimmy and Eddie Russell years ago, and I immediately knew something was special about this brand – they're not afraid to do things the right way, even if that's not the easiest way, never changing the formula to follow consumer trends. And if you live your life with the same principles, Wild Turkey will find you'.